CLIENT-CENTRIC APPROACH

CUSTOM AND INTEGRATED MARKETING STRATEGIES

The strategies and channels implemented to provide better results allow for qualitative, transparent and balanced discussion between company and customer – whether consumer or distributor – for a memorable customer experience.

We therefore chose to focus our custom marketing strategies on the needs of each individual company, through the integrated use of several channels with a focus on storytelling.

  • DIGITAL MARKETING E SOCIAL MEDIA management with qualitative content and high levels of engagement.
  • B2C and B2B TRADE MARKETING to innovate sales channel strategies and concepts.
  • LIVE EVENTS as experiential opportunities for interaction, including post-event.
  • CO-MARKETING in the name of networking and lasting quality partnerships.
  • CORPORATE SOCIAL RESPONSIBILITY to transform marketing projects into ventures for collective benefit.

These areas require new communication solutions – primarily videos and images – with high added value, to present your products and services in a unique way, creating a valuable, content-based relationship with your customer.

 


 

FORUM DELLA MERITOCRAZIA – NOTTE DEI TALENTI

 

SPONSORS: SEA, TRENORD, MICHAEL PAGE, DUSSMANN, FIERA MILANO
An event created to honour 10 talented young individuals in the world of business, held at the Auditorium di Milano, with prominent speakers, including management figures from several organisations. The evening was designed to consolidate the activities of the Forum della Meritocrazia on a national scale; the event was therefore shared via videos posted online and on social media.

Read the article from La Repubblica (Italian): http://ricerca.repubblica.it/repubblica/archivio/repubblica/2012/05/16/il-forum-della-meritocrazia-sfida-la-crisi.html
 

 


 

ELISABETTA POLIGNANO

 

Elisabetta Polignano, renowned designer in the wedding industry, has entrusted her brand and product communications to Black Tie for the past four years, alongside PR, digital marketing and social media management.

RESULTS

PARTNERSHIP with HEARST MAGAZINE for the LAUNCH OF THE 1ST WEDDING WEB SERIES in Italy: 700,000 views in 3 months

PR ACTIVITY:600 print/blog releases in 4 years

FACEBOOK: 40.000 likes

WEB SERIES: 700.000 users in 3 months

INSTAGRAM: 8.700 follower

 

 

Elisabetta Polignano, renowned designer in the wedding industry, has entrusted her brand and product communications to Black Tie for the past four years, alongside PR, digital marketing and social media management.

 


 

GOLDPLAST

 

Goldplast, a leading tableware company with a turnover of 30 million and distribution throughout Europe, turned to Black Tie to reinvent their brand and product communication, with a particular B2B focus
Photography and video shoots, trade marketing, creation and production of POP material for retail and the sales force, as well as digital marketing and social media management.